My Story
Built for the PNM who is serious about this.
Most recruitment advice online is either too vague to be useful or so overwhelming it makes everything feel scarier and harder. I built something different: the insider playbook, built on what I've actually seen in 40+ recruitments behind the scenes. I'll tell you what's actually going on and what to do about it.
My Mission
Helping PNMs get into their dream sorority.
The Rush Guide Co. exists because recruitment shouldn't feel like a guessing game. Here's the truth: not everyone grows up hearing how Greek life works. Not everyone has a mom or older sister who walked through recruitment and can tell them what's really going on behind the scenes. That's an unfair advantage, and I'm here to eliminate it.
I give every potential new member (PNM) access to the same strategic, honest, insider-level guidance that used to be reserved for the people who already had connections. And everything I've built, from the guides to my one-on-one work, exists to give you the knowledge you want and need.
What I Believe
Grounded in empathy. Rooted in strategy.
-
The Human Part
Recruitment is stressful, and I'm not going to pretend otherwise. Before I get into the strategy, I listen to where you're at. This process is a big deal, and your feelings about it are real. You deserve support from someone who gets it, not someone who's just going to tell you to relax.
-
The Real Strategy
I don't do vague platitudes like "just be yourself." I tell you what chapters notice that they'll never say out loud, where most PNMs should focus their time, and the specific conversation moves that make someone memorable. This is the stuff you'd only know if you'd been in the room.
-
No Gatekeeping
Every piece of advice in my guides comes from direct recruitment experience. Not Reddit threads, not your roommate's cousin's advice. I've sat in the rooms where decisions are made, and I'm choosing to tell you everything. No insider knowledge kept behind closed doors.
“What sets her apart is the combination. She knows recruitment strategy at a level most people never reach, down to the tweaks made at the national level to RFM and total. But she also knows the human side, the relationships, the read on people. Strategy and heart together is exactly why she's the one I trust in that room.”
If you want the long version of how I actually do this, here's my approach.
Brand Promise
I'm in your corner from day one.
From the moment you start thinking about recruitment to the second you open that bid card, I'm here. Whether you choose the guides, the insider intel with all my notes from 40+ recruitments. Or you have me, the insider, on the phone in real time. Either way, nothing catches you off guard. This is the prep guide, I wish I had.
Meet the Founder
You can call me C.
I'll skip my full name, and that's on purpose. There are rooms I've sat in that I'm not supposed to talk about.
I joined a sorority as a first-generation college student with zero idea what to expect. Nobody in my family had done Greek life. I wasn't a legacy. I didn't have a relative in a sorority to open doors. I didn't have a playbook. I figured it out the hard way, and then I became obsessed with understanding how it all works behind the scenes.
I went on to become a recruitment analytics expert, and over the years, I've worked in the back room of more than 40 recruitments at universities across the country. I've seen what makes a PNM stand out (in both the good and the not-so-good ways). I know what chapters are really evaluating. I know the small things that most people never think about. And I've decided to tell you all of it.
I built The Rush Guide Co. because every PNM deserves access to this information, not just the ones who happen to know someone. Consider this me leaning in and telling you everything I know.
“We are the puppeteers of rush week.”
You've done the research.
Now pick your path. I want you to get the insider knowledge you deserve.